Yves Caseau, AXA

Lean Startup as the innovation engine for the Digital Agency at AXA AXA’s Digital Agency is a recent offspring of AXA digital strategy, whose purpose is to deliver innovative services to both AXA customers and prospects, in 55 countries. To ensure that their mobile and web applications bring true statisfaction to their users, the Digital Agency follows the Lean Startup methods from Eric Ries, with numerous insights that may be found in “Running Lean” (Ash Maurya) or “The Lean Enterprise” (Trevor Owens & Obie Fernandez). The goal is to...

Khuloud Odeh, Urban Institute

The power of Lean to modernize mission-driven organizations What can Lean teach us about the improvement of non-profit business processes? In 2014, The Urban Institute, the Social & Economic Policy Research Center based in Washington DC in the US, turned to Lean to help modernize organizational processes from the inside out, beginning with their grant and contract proposal development process. Responding to requests for proposals is the primary method for Urban to obtain new projects and funding, and it was identified by 68% of surveyed staff as being challenging,...