Susana Jurado Apruzzese, Telefonica

Lean elephants: Lean Product Development in a large organization

Telefonica, is one of the largest telecommunications provider in the world with operations in Europe, North America and South America. More than 3 years ago Telefonica began to apply the Lean Startup methodology to innovation projects. Lean Startup has allowed us to speed up the innovation process and do more with less, with a clear focus on market and customers. Applying Lean Startup at a large corporation is complex, but the benefits are many.
 


 
Biography: Susana is Innovation Manager and mentor at Telefonica R&D. In recent years she has been working in strategy, the last three years mainly focused on innovation. She is part of the team that defined Telefonica R&D seedbed innovation model, where Lean Startup is the cornerstone of the execution phase. At Telefonica R&D she is part of the team that runs the innovation process, fosters conceptualization of new ideas to get high quality innovation proposals and mentors and assesses innovation projects. She has co-authored the Lean Elephants whitepaper, that describes their experience and learnings of applying Lean Startup to innovation projects at Telefonica for more than three years. Susana lives in Madrid, Spain, and holds a MS in Telecommunication Engineering and an MBA from IE Business School.
 
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