Whether you are launching a new business idea, or expanding to new geo markets or releasing new software or service, it’s important to experiment often and fail quickly. In order to accelerate innovation in this highly competitive and uncertain market, you need to lower the cost of failure and increase the speed of innovation. In this session, will share some of the lessons learned at Amazon and from the customers using Amazon Web Services (AWS) on how you can leverage the powerful nature of on-demand cloud computing and data-driven decision making to evolve your product or service by releasing early, releasing often and iterating quickly based on customer feedback.
Carlos is the Chief Technology Evangelist at Amazon Web Services EMEA. He works with businesses of all sizes to help them understand the technical aspects of Amazon Web Services and move their IT into the cloud. During his career Carlos has worked in enterprises and start-ups, having launched and then sold, many of his own companies. Carlos uses this experience to help customers bringing their ideas to life using Amazon Web Services’ IT infrastructure platform. Carlos works with customers throughout Europe and is a frequent speaker at public events and technical workshops.