Jeff Gothelf, Lean UX
Jeff Gothelf, Lean UX

Better product definition with Lean UX and Design Thinking

Requirements-driven product definition is a sure-fire way to get 100% of the wrong product launched. The assumptions that requirements are based on are usually not accurate enough to determine the exact solution those requirements dictate. Instead, teams should focus on creating a series of hypotheses that define potential solutions to their business problem and then work together to learn which of these hypotheses are keepers and which ideas to kill.


Biography

Jeff is a designer & agile practitioner. He is a leading voice on the topics of Agile UX & Lean UX and a highly sought-after international speaker. In addition, Jeff is the author of the O’Reilly book, ”Lean UX: Applying lean principles to improve user experience”.