Lean Startup as the innovation engine for the Digital Agency at AXA
AXA's Digital Agency is a recent offspring of AXA digital strategy, whose purpose is to deliver innovative services to both AXA customers and prospects, in 55 countries. To ensure that their mobile and web applications bring true statisfaction to their users, the Digital Agency follows the Lean Startup methods from Eric Ries, with numerous insights that may be found in "Running Lean" (Ash Maurya) or "The Lean Enterprise" (Trevor Owens & Obie Fernandez). The goal is to fullfill AXA's motto which is "born to protect", through numerous services that assist the customer thoughout her digital life in general (protection) and during her digital interaction with her insurance company. This talk explained how we run our innovation process and how to try to circumvent some of the obstacles, such as distributed locations, when running agile development methods. Yves focused especially on the "Customer Feedback Learning Loop" (CFLL), which is the heart of our Lean Startup implementation.
Biography: Yves Caseau joined AXA in 2014 as Head of the Digital Agency of the Group where he is responsible for driving the priorities of AXA’s Digital Agency, which are to foster innovation throughout AXA and to accelerate the development of digital products and services, especially on mobile. He also works to increase digital technology synergies along with the IT teams.
Dr. Yves Caseau was, until February 2014 Bouygues Telecom's Executive Vice-President in charge of New Products and Innovation. His key responsibility was to design and to build “triple play” products (internet gateways and TV set top boxes). His role included the development of new mobile, fixed and convergent services – from telecommunication to “digital life” –, research & development and innovation management. Previously, he has been Bouygues Telecom's Chief Information Officer (CIO) from 2001 until 2006.
Yves Caseau started his career as a research scientist in the fields of software engineering and object-oriented programming at Alcatel's research lab. He then turned to operations research, while he was working for Bellcore (USA) and then as research director for the Bouygues Group. Yves Caseau graduated from the Ecole Normale Superieure (Paris), holds a PhD in computer science and a MBA from the "College des Ingenieurs". He is a member of the National Academy of Technologies and the author of books about information systems, Lean management and enterprise organization.Follow Yves on Twitter
